|One Bryant Park Winter Village Holiday Takeover

Bank of America wanted to leverage its partnership with Bryant Park’s Winter Village to increase visibility and showcase its awareness and commitment to local holiday traditions. We created a continuous, multi-screen takeover of the entire center for 2 separate events. The events were the Bryant Park Winter Village sponsorship and the other was for an MLB Opening Day partnership. I was responsible for animating the entire takeovers and ensuring a fully connected experience.